Discovering the Diversity of 2D Barcodes

2D barcodes have become integral to our daily routines, offering crucial advantages across sectors like retail, logistics, and healthcare in Aotearoa. In contrast to the traditional 1D barcodes that hold limited data, 2D barcodes encapsulate abundant information within a compact area. This piece delves into the varied 2D barcodes prevalent today, illuminating each's distinct characteristics.

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Widely Used 2D Barcodes

Various 2D barcodes, each with unique traits and uses, are prevalent. Among the most favoured are QR codes, Data Matrix, and PDF417. QR codes, known for Quick Response codes, are extensively employed in advertising due to their capacity to embed diverse data like URLs, contact details, and text. Data Matrix barcodes find their use in sectors like manufacturing and logistics for item tracking and inventory control. Conversely, PDF417 barcodes encapsulate abundant information, making them suitable for government IDs and driving licenses.

QR codes are identifiable by their square shape and black modules on a white backdrop, scannable via smartphones or specialized devices, whereas Data Matrix barcodes consist of black and white squares in a grid, ideal for high-density encoding. PDF417 barcodes are distinguished by their ability to hold vast data, including text, figures, and images, fitting for scenarios where space is scarce but information storage is paramount.

Revolutionising 2D Barcodes: The Digital Link Approach

Digital Link denotes the next leap in barcode evolution, integrating enhanced product data connectivity via QR Code or Data Matrix with a Digital Link. These barcodes can replace traditional 1D retail barcodes (EAN or UPC) at the Point of Sale, revealing the GTIN number, product description, and price.

GS1 US predicts by 2027, all American retailers will adopt 2D barcodes at point of sale systems (a movement dubbed Sunrise 2027), with expectations for global retailers to follow suit. Since 2021, both DataMatrix and QR Codes with Digital Link are recognised at checkout points.

Manufacturers in the US, Australia, Europe, and globally have begun integrating Digital Link 2D Barcodes into their products, accompanying existing EAN or UPC barcodes.

Ultimately, Digital Link 2D Barcodes aim to supersede 1D retail barcodes globally, pending universal point of sale system compatibility with 2D barcode technology.

Embracing Digital Link 2D Barcodes

2D barcodes are pivotal for enhancing business operational efficiency and innovation. Recognising the varied 2D barcode types assists enterprises in selecting the most fitting solution.

For businesses keen on adopting Digital Link 2D barcodes, IBN Link offers comprehensive solutions. Visit to discover how these barcodes can elevate your venture.

Discover the utility and innovation of 2D barcodes by visiting IBN Link and unlocking new capabilities.